Buyer’s Journey
Sales Funnel
The steps or path or process taken by customer to complete their purchase of your product or service.
Awareness
Consideration
Purchase
Awareness
Consideration
Purchase / Advocacy
Symptom / Pain point:
- Lack of fitness
- Need for healthier lifestyle
Join Gym?
Buy home gym equipment?
Adopt a dog?
You need to join a gym.
You need to buy home gym equipment.
You need to adopt a dog.
Research solution
Become brand advocate
Marketing Strategies
