Buyer’s Journey

The steps or path or process taken by customer to complete their purchase of your product or service.

Awareness

Consideration

Purchase

Awareness

Consideration

Purchase / Advocacy

Symptom / Pain point:

• Lack of fitness
  
  
• Need for healthier lifestyle

Join Gym?

Buy home gym equipment?

Adopt a dog?

You need to join a gym.

You need to buy home gym equipment.

You need to adopt a dog.

Research solution

Become brand advocate

Marketing Strategies

https://blog.hubspot.com/customers/bid/109543/why-your-content-needs-to-be-aligned-with-your-buyers-journey